Client: Milkweed Editions
This was a nourishing project in so many ways. Firstly it was my inaugural assignment for Milkweed Editions as a new client, which I’d tried to land for some time; secondly it was a about a subject I’m pretty close to which is grass-roots environmentalism (the more mundane kind that never really gets any press, like going outside and picking up some of the 9 trillion tons of litter that’s all over the country, or planting some flowers in an alley—stuff like that), and thirdly I found out the beauty of using Flikr to find new artwork instead of wasting time with on warhorse stock agencies (which all seem to be owned by Getty in one way or another) that never seem to have what I want. I decided to look at Flikr for the hell of it. I love finding new talent, and if I saw something I liked, who wouldn’t want a few bucks for an photo they’d already shot. I found Taylar Hall, a nice young woman in Arlington Texas who had just the empty parking lot image I was looking for, and did a composite with and old illo from the Thomas Bewick archive, which all made sense to me in the context of author David Gessner’s ruminations on local green activism while canoeing down the Charles River.
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